Vietnam in 2026: The Growth Market for Smart Importers

Vietnam is rapidly developing into a strategic hub for European importers. With a stable economy, favorable trade agreements, and a strong focus on sustainability, the country offers plenty of opportunities for businesses looking to reduce their dependence on Chinese production. In this blog, we share the key trends, growth opportunities, and how we help you find the right suppliers.

Economic Status: Stable Growth and an Attractive Investment Climate

The Vietnamese economy continues to grow impressively. For 2025, growth of nearly 8% is expected, supported by major infrastructure projects and a trade agreement with the United States. The outlook for 2026 remains positive: Vietnam is further investing in its trade engine and strengthening its position as a reliable partner for European importers.

Current Trends in Vietnam

• China Plus-One Strategy

More and more European companies are choosing to partially shift their production from China to countries like Vietnam. This strategy reduces risks in the supply chain and reinforces Vietnam’s position as a reliable export partner.

• EU-Vietnam Free Trade Agreement (EVFTA)

Thanks to the free trade agreement in effect since 2020, trade relations between the EU and Vietnam have improved significantly. For some product groups, import duties have even been abolished until 2030. This makes Vietnamese products such as textiles, electronics, and agricultural goods more attractive for European buyers.

• Technological Advancements in Production

Vietnam is investing heavily in technological development. As a result, exports of high-quality products such as electronics and machinery are increasing, opening new markets for importers. Many multinationals are already established in the northern regions of the country.

• CO₂ Reduction

Vietnam encourages companies to reduce CO₂ emissions and is committed to renewable energy. This creates opportunities for collaboration in sustainable production.

Growth Opportunities for European Importers

• Electronics and Consumer Technology

Vietnam offers a combination of low production costs and modern manufacturing facilities in this segment. This makes the country attractive for importers of consumer electronics and components.

• Textiles and Footwear

Thanks to low wages and efficient production processes, Vietnam remains a safe choice for clothing and footwear. Many European retailers already benefit from competitive prices and reliable quality, and this will continue in 2026.

• Agricultural Products and Coffee

Vietnam is the world’s second-largest coffee exporter after Brazil. In addition, it is a key player in the export of tea and fruit. Thanks to the free trade agreement with the European Union, tariffs are low and quality remains consistent.

Sourcing in Vietnam via Berkman

With two offices in Ho Chi Minh City and Hanoi, Berkman offers direct support in finding the right products. Our local colleagues know the market, suppliers, and regulations. We help you find reliable manufacturers, conduct inspections, and ensure your products meet all requirements—before they are shipped.

In addition to our own activities, we are an active member of the Dutch Business Association Vietnam (DBAV): a powerful network of mainly Dutch companies operating in or looking to expand into Vietnam. Through DBAV, we share knowledge and ensure you quickly connect with Vietnamese manufacturers and suppliers who can make a difference for your business.

Curious About the Opportunities in Vietnam?

Do you want to take advantage of the opportunities Vietnam offers? Challenge us to find the right supplier for your products. Contact us today, and we’ll show you how our local presence strengthens your import process.

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