Changes in the playing field due to new American import tariffs

The introduction of new U.S. import tariffs as of August 2025 has immediate consequences for Dutch and European businesses. The United States now applies a standard rate of 15% on goods from the European Union, with increased tariffs of up to 50% on strategic products such as steel, aluminum, copper, and electrical components. In addition, the de minimis exemption has been abolished, meaning even small shipments are now subject to import duties.

For exporters, this results in a weakened competitive position in the U.S. market. Industries such as mechanical engineering, chemicals, technology, and agriculture are facing higher costs and reduced sales opportunities.

European importers face an additional risk: the redirection of Asian goods. Products originally intended for the U.S. market are now being diverted to Europe due to the tariffs. This shift may lead to increased competitive pressure on the European market, particularly in price-sensitive sectors. The European Commission is closely monitoring this development and has stated it will intervene where necessary to prevent market disruption.

While the situation is complex, it also presents opportunities for strategic repositioning and strengthening international competitiveness. At Berkman, we actively monitor these developments and map out potential solutions to the challenges that arise. Together, we assess your current position and explore how we can reinforce it.